WebEngage - Multi-Channel User Engagement Platform
Keeping a consistent communication throughout the customer experience, marketers have a chance to engage with their audiences like never before. Marketers are forced to rethink how can they engage and connect with their customers with the rise of mobile and social media as both technologies have paved a milestone for customer interaction and engagement. An average internet user switches between at least two devices, if not more, during his/her usual internet browsing. The platforms at disposal and their inter-changeability keep on increasing with the rise in technology. Marketers face an enormous challenge to overcome - to track and engage with the customer as one entity, regardless of the platform, seamlessly across channels in real-time.The solutions that exist currently in the market; either solve the problem only for the signed-in users or exist in silos, based upon platforms. This leaves marketers with different tools for different channels viz. email, text messages, web notifications, push notifications and doesn't even solve the challenge posed by anonymous users.
WebEngage aims to take leadership in marketing automation segment by engaging both anonymous and identified users across channels in real-time
WebEngage aims to take leadership in marketing automation segment by engaging both anonymous and identified users across channels in real-time. To uplift the degree of customer engagement on e-Commerce businesses, WebEngage, a fast growing SaaS Startup headquartered in Mumbai offers a multi-channel marketing tool that helps enterprises engage users on almost all the channels and platforms they possess. The suite comprises of a number of features encompassing website and mobile app messaging to engage customers all over. It assists over 30,000 online businesses with their conversion rate optimization. WebEngage is the pioneer in the area of DIY (Do- It-Yourself) tools for online marketers.
One-time integration and compatibility
WebEngage helps e-commerce companies push contextually targeted messages, offers, promotions and questionnaires to users on their website, mobile apps and also helps in reaching the users via emails and text messages. It acts as a user repository that tracks user events across devices and platforms. WebEngage allows marketers to create segments on top of the user events. These user events can range from 'user visiting a webpage', 'adding an item to shopping cart', 'completing a purchase on the website,' 'revisiting a website' and alike. In fact, user events are only limited by the imagination of the product and marketing team of defining them. Based upon these user events, users are divided into different segments and can be targeted with messages that are pertinent to them the most via five different channels such as web messages, in-app messages, push notifications, text messages, and email. Moreover, each of the above channels has built-in AB testing and conversion tracking for real-time ROI and effectiveness measurement of their campaigns.
Inevitable features to harness customer insights proactively
When it comes to winning customers, WebEngage has some significant features. It enables the enterprises to have targeted communication with their users. It comes with targeting rule builder using which they can easily set rules that trigger their messaging in a way that influences the user’s journey in the desired direction. The rules cover a wide range of options that include geo-location, device used, traffic source, time spent on page, cookie-based, event-based targeting and more. The technical capability of the tool is its real-time reporting feature that lets its customer monitor statistics to take immediate actions and generates comprehensive reports on user interaction. WebEngage also offers business owners an opportunity to communicate with their customers, learn directly from their online visitors and make opinion surveys. Using WebEngage, businesses can collect their customer insights at specific points in their application's workflow.
WebEngage is an assiduous firm in the startup world with a unique offering to collect amazing insights and feedback from visitors of a site in real time in a targeted manner. In future, it aims to provide the de-facto conversion optimization toolkit for marketing companies. The company already has strong presence over e-Commerce landscape in pro viding customer engagement suite on web as well as mobile applications and it wants to become a one-stop solution for enterprises to monetize their traffic throughout channels.
WebEngage helps e-commerce companies push contextually targeted messages, offers, promotions and questionnaires to users on their website, mobile apps and also helps in reaching the users via emails and text messages. It acts as a user repository that tracks user events across devices and platforms. WebEngage allows marketers to create segments on top of the user events. These user events can range from 'user visiting a webpage', 'adding an item to shopping cart', 'completing a purchase on the website,' 'revisiting a website' and alike. In fact, user events are only limited by the imagination of the product and marketing team of defining them. Based upon these user events, users are divided into different segments and can be targeted with messages that are pertinent to them the most via five different channels such as web messages, in-app messages, push notifications, text messages, and email. Moreover, each of the above channels has built-in AB testing and conversion tracking for real-time ROI and effectiveness measurement of their campaigns.
Inevitable features to harness customer insights proactively
When it comes to winning customers, WebEngage has some significant features. It enables the enterprises to have targeted communication with their users. It comes with targeting rule builder using which they can easily set rules that trigger their messaging in a way that influences the user’s journey in the desired direction. The rules cover a wide range of options that include geo-location, device used, traffic source, time spent on page, cookie-based, event-based targeting and more. The technical capability of the tool is its real-time reporting feature that lets its customer monitor statistics to take immediate actions and generates comprehensive reports on user interaction. WebEngage also offers business owners an opportunity to communicate with their customers, learn directly from their online visitors and make opinion surveys. Using WebEngage, businesses can collect their customer insights at specific points in their application's workflow.
WebEngage is an assiduous firm in the startup world with a unique offering to collect amazing insights and feedback from visitors of a site in real time in a targeted manner. In future, it aims to provide the de-facto conversion optimization toolkit for marketing companies. The company already has strong presence over e-Commerce landscape in pro viding customer engagement suite on web as well as mobile applications and it wants to become a one-stop solution for enterprises to monetize their traffic throughout channels.
